The evolving gross profit % story in the newsagency 12 views.News Corp announces newspaper cover price increase 18 views.Newspaper cover price increase advice from News Corp.Sports Entertainment Network ditches newsagents in AFL Record changes.Advice on reducing visual noise in your retail newsagency.Wednesday March 22: Free workshop for newsagents – how to sell online.Must read: Inside Australian Online Shopping 2023.Hey Aussie magazine publishers, it’s not that hard to pitch newsagents to those interested in your magazine.Lotterywest launches Better Business Program for newsagents.Here’s one way your local newsagency helps families save money on food.Why buying a birthday card at your local newsagency is better than buying it somewhere else or not at all.Retail manager vacancy: Cheltenham Victoria.Why buying stationery from a newsagency your home office or your local business is a good move. Your local newsagency has the best range of Easter cards in Australia.If you are finding shoppers more concerned about price.Pop Canberra is an inspiring local shop supporting local makers.Commemorating the 50th anniversary of the Vietnam War.Stationery beyond practical need is a terrific opportunity for Aussie newsagents.I also have an interest in xenex web solutions that does many retailer web sites, so I could be considered biased, but my own sale results speak for themselves…They keep us ahead of the trends in service and sales despite changing retail conditions….In both instances we have had to promote these sites through various marketing strategies. Not all consumers are driven by specific product focus and brand, they really prefer price, service and convenience…as do we all…The advantage the Newsagency has is also its local physical presence. Personally we have a nationally branded online ink store and a Newsagency web site…the later came as a result of customer enquiries …today both are needed and do well…and at the end of the day it is about offering convenient and relevant shopping experiences for our customers….and wherever the customer is you must seek them out….it is simply not a case of build it and they will come…Having said that it is our experience for the Newsagency site that we would have missed many sales had we not built the web store, indeed it now supports us sending staff into local business’s & schools where they order product online from our Newsagency store, when in the past they had purchased from more nationally orientated brands like Officeworks…at the end of the day our prices are cheaper, our service faster and we are part of the local community….and Newsagency still stands for that…but at the same time the Newsagency needs to offer competitive services and web stores are now part of that mix. Through Inkfast we have connected with customers we could never have reached from our newsagency. This is backed by our support for brand name product at highly competitive prices. The Inkfast value proposition is speed, it’s there in the name. If you research online businesses you see that strong brands have a value proposition different to what you see in the bricks and mortar world. This is best achieved by running the online business separately from the bricks and mortar business. Going online is all about finding new customers who live and shop online and are unlikely to walk through your front door. I see little value in slicing existing traffic and reducing shop visits. Sure, it is a feel good to be online but does it really drive incremental traffic. The online world is different and offering newsagency products and services online under a newsagency name will do little more than serve the existing newsagency customer base. People buying ink and toner online are looking for something different be it price, range, speed of delivery or delivery to the door convenience. Whether we like it or not, the term newsagency has many preconceived opinions and biases around price, range and competitiveness attached to it. I think that newsagents wanting to chase online business need to do so away from the shingle of a newsagency. Inkfast has performed well, attracting business across the country from single cartridge orders delivered to homes through to orders from government departments worth thousands of dollars. We created Inkfast to capture printer ink and toner sales which we could not get in our newsagency, especially business and government sales. Earlier this week we launched a refreshed website for Inkfast, the online printer ink and toner business we started out the back of our newsagency four years ago.
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